What Is A Premium Domain (Name)?
“Your domain name is your potential client’s first point of entry…
A client or customer should be able to tell what kind of business you do by viewing your domain!”
~ Rosslyn Tebbutt, Designer-Founder, SampleBoard.com
What Makes Up A Premium Domain Name?
A domain is considered to be high quality (premium) if the domain name:
- is a “.COM “(it makes a statement) (which BIG Brand does not have a .com domain?)
- is an EMD = Exact Match Domain (attracts Direct Type-In Traffic, i.e. visitors)
- is authoritative
- is closely associated to the actual service or industry (descriptive)
- consists of proper English word (s)
- describes your business and what you stand for (self-explanatory)
- has already experienced or has the potential to attract a good deal of traffic
- has been previously registered (aged, seasoned)
- has no ‘digit’ in it
- has no ‘hyphen’ in it
- has no ‘in’ (e.g valetINsingapore.com)
- has no copyright / trademark infringement issue
- has no plural
- has no unfamiliar extensions
- has strong branding potential (brandable)
- is generic, short, sounds good, easy to spell, easy to pronounce, easy to remember (memorable)
- is in “Keyword + Location (geographic)” format (eg. ValetSingapore.com)
- is keyword-rich (comprises strong keywords and descriptors)
- is regularly searched
- is unique
- looks better
- is not confusing or long
- is not synonymous with spam, porn, or illegal sites
- … and more
A premium domain name…
• provides a positive and lasting experience
• provides value, maximizes branding efforts and establishes an identity
• can experience improved search results (good for SEO)
• could get you more customers, increase your sales revenue and net profits
• holds value for a potential resell. You can sell the name down the road
• tells your customers or prospects that “We’re the leader in our industry.”
• commands authority and respect
• is an ASSET (Virtual Real Estate), and an investment in your brand
• gives you what you want – High Reputation, Visibility and Traffic
• is trusted by visitors (also, people find domain-specific email addresses more trustworthy)